good content and relationship building – bringing it back to focus

Interesting updates and thorough piece by Barry Schwartz in the past couple of days in the realm of buying links. It gives some good food for thought here at dom zimmerman. My advice to small businesses looking to get digital visibility quickly is to start asking some serious questions around what your digital team is doing for you (don’t get carried away and micro-manage but make sure you know exactly what you are paying for) and as always consider doing things the right way: GOOD CONTENT/CONTINUAL OPTIMISATION/RELATIONSHIP BUILDING

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