So, you think you have amazing content and are already to push that new post live? Before you hit publish ask yourself do you know what time it is? Really, do you know what time it is? Knowing when your audience is online and willing to digest your material is key; whether you are a b2b or b2c. Dan Zarella from HubSpot really hits it home with insights on GENERAL guidelines to play with. Of course, every market and audience is different but give it a try and look at the data!